The Bright Red L

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Marketing Driving Lessons

Very few schools can offer a car full of pupils immediately, usually a booking rate of a couple of pupils a week is realistic. In the current economic climate even this can be optimistic.

At The Bright Red L we realised a slow drip drip of pupils can take too long to provide a full diary and many Driving Instructors need to be busier more quickly. In 2011 we ran a trial of coupon marketing to see if it would solve this problem.

The trial was successful filling an Instructors car within a day. Most of the pupils continued to book lessons with the Instructor, referred well and it provided a steady stream of pupils after the offer due to referrals and the length of validity of the voucher. To quote the Instructor involved in the trial:

"I would like to thank you for all your help over the last few weeks, you have been fantastic, many of my former *** colleagues are envious."

Our objective with coupon marketing is to keep you busy with a full diary of pupils as soon as a coupon campaign runs ensuring good annual earnings. Coupon marketing is an ideal way to fulfil this objective. To run a coupon campaign we make an offer through the coupon marketing company. Consequently, you work full time for 2 to 3 weeks at a comparable income to receiving 2 to 3 new pupils a week. After this you can have a full diary at a better hourly rate than normal. Compared to the slow increase of 2 pupils a week where it could take 3 months to reach a full diary. Your annual earning will be greater because you have a full diary working sooner for you.

We are so confident you will get busy that we refund your weekly £49 franchise fee until we book 10 pupils.

Improving Pupil Booking

We are one of very few driving schools who offer their pupils the opportunity of booking lessons direct from our website 24 hours a day, every day. Whilst 6 out of 10 pupils choose to book this way we also answer the phone for those that want to call.

The Bright red L is administered with Instructor Apps. We can see your availability and book driving lessons from the booking system. Pupils do a post code search on this website and book driving lessons direct online. If you use a smartphone diary we can link to this and it will be automatically updated by the Instructor Apps.

You will be part of a school embracing modern communication making administration faster and more efficient leaving you to get on with teaching and away from paperwork and frequent calls to the office.

Prices

• Franchise - £49.00 weekly.
• Start up admin - £149.00 once only payment.
• Car lease from £72.00 a week*.
• We have franchises available in Portsmouth, Southampton, Brighton and Bournemouth

*Price subject to change, credit checks will be required, a range of deals and cars available.